J. Chow's Free Ebook. Worth The Price Tag?

Posted by TheMarketMaker On June - 10 - 2009
I may have mentioned John Chow a few times in the last post, reason being I have just finished ready ‘Making Money With John Chow‘. I found the ebook easy to read and on a level that most people new to Internet marketing would understand. There were many sections where I took action, for example, this post is a cheeky homage to his ‘Link Baiting’ section (I wonder if he links..). I also installed most of the plugins that he recommended.

The Comment Redirect plugin was very useful. Basically after a comment you can redirect your users to a specific page, mine goes to the ‘About’ page which lets people know a little about us and gives a thanks for the comment.

I also installed ‘Thank Me Later‘. This sends a message to your first time subscribers which allows you to connect with your audience and create a dialogue, personally I like the idea of a ‘thank you’, maybe I am just old fashioned, but courtesy doesn’t cost anything and neither does the plugin.

I installed ‘Top Commentators‘ on JC’s recommendation. This plugin gives some link love to those who take the time to comment on the blog and it I set it to ‘DoFollow’, it is the least I could do for those who take the time.

I think there is a theme developing here, one of respect for your readers. As much as JC gets stick for some of his techniques much of what he says in the ebook is about providing a service to his readers and sharing out the love for those who bother to interact. I think this is a very good concept which is why I have implemented some of these steps on this blog.

Couple of notes for you (and for John!): The first is that John doesn’t go into anything about Twitter, which leads me to believe that this ebook is old, especially as John has a new Twitter app that he is promoting. As Twitter is a power way of marketing your blog, I would be interested to see him update the ebook and add in his thoughts on Twitter and how to use it.

Also, some of the tips don’t work for new blogs. This blog was recycled and is a couple of years old. All the old content was removed and the look and feel updated etc, however Text Link Ads, who JC recommends rejected the blog. I can only think this is because there were not many posts, so bare this in mind if your are creating a new blog.

All in all the ebook was a good read, with some great insights into how John has made his blog so successful. I would recommend that you read it but watch out for the one he updates with Twitter, that will be interesting.


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About Me

My name is David, I am very happily married and have one step son. We moved to Switzerland 4 years ago as we love the country, it is a hub of entrepreneurship, the people are fabulous and the skiing is not bad either!

This blog is about passing on some of the strategies I have learned in 20 years as an entrepreneur, from running a commodities operation producing $300mn per year of business to the challenges of owning a small hotel on a tiny Caribbean island and many businesses inbetween.

Others coaches are excellent at reading books and distilling the content for you, that is great if that is what you are looking for. I give you practical advice through my own successes and mistakes. I hope you find the blog useful.

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