Taught a Selling Lesson By an 80 Year Old

Posted by David@OneLifeNoFear On July - 30 - 2009
In one of my previous ventures I was one of the owners of the Mariners Hotel. It sits on the island of St Vincent, about 9 miles from the exclusive island of Mustique and about 45 minutes by plane from Barbados. It is a small 22 bedroom boutique hotel that is, quite simply, gorgeous.

It wasn’t always that way. When we got hold of it, it was about a third built, no plumbing to speak of, no pool, it had become the dumping ground for rubbish from the area. It was infested with rats, packs of island dogs and the local vagrant had made it home.

Entrepreneurs Paradise

Still the hotel was built, there were no actual buildings to go up, but the basic structure was there. Some years on and the hotel opened to great fan fare. One of things that people commented on then and more now, is the foliage in the garden. You can see from the picture below that it is a spectacular sight.

Let me tell you how it got that way, and what I learned.

Being new on the island everybody wanted to sell us stuff. Building material, electrical services, phones, you name it we were the target. When the hotel was pretty much done we started to buy plants and one enterprising lady noticed a gap in the market.

80 Year Old Sales Guru

She must have been 80 if she was a day. She came shuffling along with one of our staff. He was someone who was living on the hotel as a vagrant, he was about 40 but with the mental age of a 10 year old. We couldn’t bring ourselves to make him leave so set him up with a little room and gave him a job helping out.

The Teaser

They both approached me and the guy theatrically said ‘This lady has some flowers, Chief’. Now I am a bit of a softy when it comes to little old ladies so I asked how much she wanted “20EC (about £5) she said” – My friend snorted and in a broad Caribbean accent, sucking his teeth said “Not worth 20, we give you 5″… “OK” she said looking a little disappointed. My friend took the flower to the gardener and off she shuffled.

The Resell

An hour passed when I noticed the lady near the reception area. This time she had 3 plants in her hand. “30EC she wants for them Chief, I say 15″.. “OK” she said and shuffled off.

The Upsell

An hour later there is a kerfuffle going on near reception. I wander over to see my friend loudly talking with the lady. “What is going on” I said, trying not to be too amused at the pair arguing. “Chief, Chief look what she brung!” he said waving to a huge wheelbarrow full of flowers.

“Man she thinking we running an international flower company!” It was all I could do to stop myself rolling around on the floor laughing so I bought the lot. I got a smile and a little kiss from the old lady and a scolding look from my crazy Caribbean friend, who told me everyone would be here tomorrow with barrows full of flowers.

Now if you wanted to learn a lesson about spotting a market, making a small sale and then making an up sell, this lady knew it all!

The good news is the the hotel would never has been as beautiful as it is today if that little old lady hadn’t sought out the opportunity that day, been persistent and been a great sales lady!

Regards
David
@OneLifeNoFear

My experience as an entrepreneur, from hotels to commodities, has been a learning experience in many ways. I pass on what I have learned through these experiences at OneLifeNoFear.com. The aim to to help people fulfill their true entrepreneurial potential.
David@OneLifeNoFear
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3 Responses to “Taught a Selling Lesson By an 80 Year Old”

  1. Paul Sabaj says:

    I love the story. It just points out that no matter what level you are at there can always be the up sell. Some things are timeless as some of the lessons in the bible taught in proverbs and latter on in the USA by Ben Franklin. Still latter to be repackaged by Napoleon Hill. I guess some things never change and are as old as time. Thanks for the insight into business.

  2. Inspiration and technique comes in all shapes and sizes. What a great story. Just shows you don’t need to be a suit to have great advice.

    Everyone can gain from reading this story.

  3. Anthony says:

    Really cool story!

    Give a “discount” early on and reap the rewards later.

    I like your motivation videos!

    Good luck with the blog.

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About Me

My name is David, I am very happily married and have one step son. We moved to Switzerland 4 years ago as we love the country, it is a hub of entrepreneurship, the people are fabulous and the skiing is not bad either, and right now we are touring Asutralia.

This blog is about passing on some of the strategies I have learned in 20 years as an entrepreneur, from running a commodities operation producing $300mn per year of business to the challenges of owning a small hotel on a tiny Caribbean island and many businesses inbetween.

Others coaches are excellent at reading books and distilling the content for you, that is great if that is what you are looking for. I give you practical advice through my own successes and mistakes. I hope you find the blog useful.

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